In the News

GuS in the News

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GuS on GMA

GuS in Print

GuS Sodas a Hit at Fancy Food Show January 2015 says Food Business News
January, 2015

New Dry Blackberry featured in Specialty Food News

GuS Dry Blackberry featured on BevNet
November, 2014

GuS Expands to Asian Markets
June, 2014

GuS Dry Root Beer wins Silver in BevStar Awards
July, 2013

GuS in Edible Manhattan
July, 2012

Better Nutrition Recognizes GuS
October, 2011

Martha Stewart’s Whole Living gives GuS high marks for low calories
June, 2011

REAL SIMPLE recommends GuS this summer
“Sip this refreshing, not-too-sweet soda, made with juices.”
July, 2010

GuS tops San Jose Mercury News’ list of newfangled soda pops
June 16, 2010

All You magazine picks GuS Dry Cranberry Lime
“Sip this refreshing, not-too-sweet soda, made with juices."”
November, 2008

GuS reviewed in L.A. Times
“"...well-balanced with refreshing, light bubbles like a nice sparkling cocktail..."”
September, 2008

GuS in Hotel Food & Beverage
“We do pair them, and they pair very well,” says [Chris] Sperling.
June, 2008

GuS is featured in Brandweek
"Brands on the Verge"
March, 2008

GuS is InStyle
"Sip yourself skinny...with GuS Dry Cranberry Lime"
April, 2008

GuS Dry Cola featured in the Daily News
"Sophisticated sodas now include cola."
October 17, 2007

GuS Gets Rave Reviews in House & Garden
"Tart and effervescent, this soda will revive you after a sticky day in the sun."
July 2007

GuS Soda appears in San Francisco Examiner
"GuS Soda is created for discerning adult palates, and dry pomegranate is the latest addition."
March 2007

Jim Cramer's "" Likes GuS
"Another plus of these adult sodas is that they are not as sweet as their big corporate counterparts. This more subtle sweetness -- without that heavy corn syrup overtone -- appeals to mature tastes."
December 2006

New York Magazine features GuS and Bouchon Bakery
"Bouchon Bakery picnic tote with...two bottles of GuS soda"
New York Magazine, May 29, 2006 features GuS Sodas
At The French Laundry, in Napa Valley, and its sister restaurant Per Se, in New York City, wine and beverage director Paul Roberts pours…GuS (a.k.a. Grown-up Soda)…to complement chef Thomas Keller's daily changing dishes.

GuS Featured in Top Food Trade Journal
"The essence of an adult soda is less sweet, less sugar and all natural."
QSR, October, 2005

GuS Gets Accolades in The Los Angeles Times
"There's a palate-cleansing quality to this line of cane sugar-sweetened sodas."
August 17, 2005

NEW YORK POST profiles GuS Sodas
"Wizards of fizz aim new sodas at mature tastes"
July 27, 2005

GuS voted BEST GINGER ALE in Organic Style Magazine
"Bright, dry, and full of fizz, this ale was a hit with all our testers"
May, 2005

GuS makes Metropolitan Home 100 Best Designs
"These sophisticated sips are not too sweet, not too tart."
May, 2005

The NEW YORK SUN profiles "The Couple Behind GuS"
"A love affair with the sparkle of carbonation."
February 23, 2005

GuS in New York Times Dining Section...again
"GuS Sodas...are sophisticated enough for Mr. Keller's complex food."
December 22, 2004

GQ Magazine Loves GuS
"...the entire line of all-natural, lightly sweetened sodas is brilliant."
October, 2004

Health Magazine Votes GuS the Best
"GuS gets our vote for the tastiest of the reduced-sugar beverages."
July / August, 2004

FOX News pays GuS a visit at the Fancy Food Show
"this is a soft-drink for sophisticated grown-up palates"
July 5, 2004

GuS gets kudos from Per Se restaurant in Food & Wine
"At Manhattan's Per Se, Paul Roberts can suggest soda pairings like GuS's Meyer Lemon and Valencia Orange for seafood..."
June, 2004

GuS in Organic Style Magazine
"Tangy and subtle, these all-natural drinks are sublime."
May, 2004

GuS a hit in Westchester County says The Journal News
"They're punchy, bracing and not too sweet. In other words, great for grown-ups."
April 1, 2004

GuS featured in VegNews
"It's about time a soda company made a beverage that satisfies modern palates."
March/April, 2004

GuS gets Raves in Dallas Morning News
"After one pull of a bottle of Dry Meyer Lemon, I was hooked."
February 20, 2004

GuS featured in NY Daily News
"For those who love the fizz of soda, but don't need the sugar overload..."
January 7, 2004

GuS Featured on WCBS 880 Radio
"These adult sodas appeared earlier this year, and they're delicious," says food expert Anthony Dias Blue.
December 2003

New GuS with cane sugar gets higher ratings on BevNet
"GuS has tweaked its fine line of all natural soft drinks to use cane sugar. Generally speaking, this usually helps increase the ratings that the products receive. Well, GuS is no different."
December 2003

U.S. News ranks GuS trendiest new soda
"More seltzery than sugary, yet flavorful enough for most testers"
October 2003

BeverageWorld names GuS the Hot New Beverage
"...Apparently, carbonated soft drinks came of age at the Fancy Food Show with the introduction of Grown Up Soda from Utmost Brands, Inc."
September 2003

GuS is in Beverage Spectrum Magazine!
"...Kenny Hom (manager of Zabar's)...'the taste is not like any other low sugar, adult-type soda' ...'it's really pretty refreshing, and nicely labeled, too.' "
August 2003 issue

TIME writes about GuS
"If sugary sodas are designed to appeal to kids, what are adults supposed to drink? If Steve Hersh has his way, they'll reach for a more mature kind of soda like his."
August 11, 2003

Florence Fabricant of The New York Times loves GuS
"When my children were young, I gave them orange juice mixed with sparkling water instead of soda. Steve Hersh had the same idea, and turned it into a brand"
August 06, 2003

GuS the hot new cocktail mixer on Mattoni Grand Drink, Contemporary Cocktails Magazine
"Star Ruby Red Grapefruit is the gem of this brand. Featuring a very light citrus flavor and just the right amount of sweetness and carbonation."
August, 2003

GuS selected by as hot new beverage
"GuS's refreshing flavors are Star Ruby Grapefruit, Dry Valencia Orange, Extra Dry Ginger Ale, and Dry Meyer Lemon."
July 28, 2003

GuS in Asbury Park Press
"GuS is really good, coming in tongue-tingling flavors" ... "It is, truly, a better soda."
July 16, 2003

GuS gets high marks on BevNET
"Overall, this product (Star Ruby Grapefruit) is very refreshing and has a great fruit flavor that will definitely satisfy just about any consumer's thirst."
July 15, 2003

GuS in The Journal News
"Flavors like Dry Meyer Lemon and Star Ruby Grapefruit would appeal to those who like unsweetened ice tea or a wedge of lemon in their water."
July 9, 2003

GuS is written up in Beverage Aisle!
June 26, 2003

Press Releases

GuS – Grown-up Soda Introduces Dry Blackberry Flavor
November, 2014

GuS Introduces Dry Root Beer Flavor
Press Release, December 2011

GuS Introduces New Grape Black Currant Flavor
Press Release, March 2010

GuS Continues West Coast Expansion
Press Release, October 2009

Grown-up Soda Introduces Dry Cola Flavor
Press Release, October 2007

GuS Teams Up With Alaska Distributors Co. in Greater Puget Sound Region
Press Release, June 2007

GuS Introduces New Dry Pomegranate Flavor
Press Release, July 2006

GuS Expands in Natural and Specialty Channels
Press Release, March 2006

GuS Dry Cranberry Lime Expands Distribution for Holidays
Press Release, October 2005

Grown-up Soda Introduces New Cranberry Lime Flavor
Press Release, March 15th, 2005

Grown-up Soda Hits More Gourmet Supermarket Shelves; New Distributors in West Coast and Mid-West
Press Release, December 3rd, 2004

GuS - Soda's Success in Year 1
Press Release, June, 2004

Spring Forward with GuS (Grown-up Soda)
Press Release, March, 2004

GuS - Ripe for Expansion
Press Release, February, 2004

GuS teams up with Big Geyser
Press Release, November 2003

GuS - The modern thirst-quencher for modern palates
Press Release, October 2003

GuS - The First Grown-up Soda Launches at NASFT Food Show
Press Release, June 20, 2003

For the Press:
For Press Inquiries:
Phone: 212-355-7454

Media kit:
Press Releases
Product and Company Information
Product photos
GuS Logos
GuS sellsheet

Other GuS Info:

We frequently donate product to non-profits, charity events and arts institutions. We donate our product for use at events rather than money. If you have an event that benefits the communities of New York, New Jersey, Connecticut, LA-metro or San Francisco-metro (areas where we have local representation to facilitate a donation), please write to us to request a product donation, at

Since our inception in 2003 we have donated product and time to the following fine institutions and causes:

- 826 NYC (Brooklyn Superhero Supply Company)
- Alzheimers Foundation
- American Cancer Society
- A.R.T/New York
- Art Therapy Outreach Center
- Big Brother Big Sister NYC
- Billy Esposito Caring Hand Foundation
- Brooklyn Children's Museum
- Central Park Conservancy
- Children of Chernobyl
- Citymeals-on-Wheels
- City Harvest
- Cystic Fibrosis Foundation
- Diabetes Research Institute
- Earthpledge
- Farm Hearts
- Fertile Hope
- Film Aid
- Film Video Arts
- Friends of the Farmer
- Lesbian, Gay, Bisexual & Transgender Center, NYC
- Lincoln Center for the Performing Arts
- Madison Square Park Conservancy
- Massachusetts Wildflower Association
- Martin Luther King School, NYC
- Montclair, NJ Schools
- Multiple Sclerosis Society
- Planned Parenthood of New York City
- St. Vincent's Hospital - KIDS Project
- Synapse Productions
- Teach for America
- The New Group Theatre
- The Doe Fund
- Union Square Partnership
- Urban Justice Center, NYC
- Urban Pathways
- We Are One Malawi
- West Side Montessori School
- Wingspan Arts
- YAI/National Institute for People with Disabilities (NIPD)
…and many others.